It might be interesting to see if their drivers really do wait to see if the passengers get in ok or race off to their next job or cup of coffee
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| Taxi Firms Must Stop Exploiting Female Students' http://www.taxi-driver.co.uk/phpBB2/viewtopic.php?f=1&t=23314 |
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| Author: | captain cab [ Wed Oct 30, 2013 5:12 pm ] |
| Post subject: | Taxi Firms Must Stop Exploiting Female Students' |
Taxi Firms Must Stop Exploiting Female Students' Fears of Sexual Assault It's a familiar decision following a night out: book yourself a cab or walk back home? But for those that opt for the latter, do they deserve to be raped or sexually assaulted? Unfortunately, that's exactly what one taxi firm in Sheffield's recent advertisement has implied: http://www.youtube.com/watch?v=wbD08Egp ... e=youtu.be . Featuring a lone female leaving a local nightclub, the 3 and a half minute promotional video courtesy of Sheffield's Mercury Taxi depicts two alternative scenarios. The first scenario depicts the female walking down a deserted unlit street soon followed by a hooded man who inches closer to grab her and the second ending features her arriving safely at her accommodation, whilst the taxi driver waits patiently to ensure she's inside before departing. While I welcome Mercury Taxi's efforts to encourage student safety following a night out, it's undisputable that the video is little more than a marketing ploy to utilise the seemingly ever-looming threat of rape as a tool to provoke fear and anxiety into the female student population in order to generate profits. University of Sheffield student and feminist activist Jenny Rose concurs: 'This advert is woefully bad taste. Using an implicit threat of violence as a way to sell your company to young female students leaves a very bad taste in my mouth and puts me off using their services'. Sheffield Rape Crisis echoes Hobbs' sentiments, labelling the company's exploitation of women's fear of rape and sexual assault as 'irresponsible': 'Myths and stereotypes of rape culture can propagate the idea that women are most in danger from strangers, when in fact most rapes and sexual abuse are much more likely to be perpetrated by someone known to the woman or girl'. More worryingly, the underlying victim-blaming message is merely indicative of the rampant rape culture so deeply entrenched on university campuses nationally which dictates that female students are somewhat responsible for their own rape. From Durham University's refusal to boycott Robin Thicke's Blurred Lines despite the lyrics' blatant promotion of rape and even more recently, Tequila UK's recent video which depicts male students 'joking' about raping female freshers to promote their club night in Leeds, all are somewhat complicit in creating a culture which glorifies and justifies rape. Mercury Taxi's video of a lone female walking in a deserted street when she could so easily travel safely home in a licensed taxi serves to reinforce the widespread notion that female students are 'asking for it'. University of Sheffield's Women's Councillor Rosie Nicholson notes: 'Mercury Taxi's video only serves to perpetuate the myth that victims of assault are responsible for the actions of their attacker, which, as well as being traumatising for the victim, also discourages people from contacting the police in the event of a crime for fear of being told that it was their fault. A survey undertaken by Mumsnet showed that more than 80% of rapes go unreported. Women are often taught to avoid dangerous situations, but what society needs is to stop teaching us how to act, what to wear and what to drink to avoid becoming vulnerable to attack, but rather to challenge the view that attackers cannot help their actions'. Moreover, the suggestion that women are not at risk when travelling home alone in a taxi is somewhat unfounded. Especially so when just this April, female students on the national 'Spotted: Sexism on Campus' Facebook page documented their experiences of sexual harassment at the hands of taxi drivers. Among them, a University of Sheffield student relieving her experience of a taxi driver attempting to coerce her into engaging in casual sex in exchange for not paying the taxi fare: 'I know you need to save money so how about this: you help me out and the taxi is free of charge'. Mercury Taxi's business development manager Peter Holmes, however, has defended the video, claiming that its inspiration stemmed from his parental duty to protect his daughter: "As a father myself, I know how important it is to parents who send their children off to university for the first time to have some peace of mind about their safety. Part of a student's experience is spreading their wings and enjoying the nightlife that (their respective cities) have to offer, but we wanted to do something that would show students visually how easy it is to protect themselves'. While I welcome Mercury Taxi's past efforts to enhance student safety, most notably in providing Chip and PIN machines and ensuring that all its drivers are CRB-checked, I firmly believe that the video's exploitation of female student's fear of sexual assault to advertise their services is inexcusable. As Sheffield Rape Crisis states: 'Women should be free to choose what they want to do and when they want to do it without feeling threatened and scared by adverts such as these'. For more information visit: http://www.rapecrisis.org.uk/ . Alternatively, call their helpline on: 0808 802 9999. http://www.huffingtonpost.co.uk/salma-h ... 53016.html |
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| Author: | toots [ Wed Oct 30, 2013 7:04 pm ] |
| Post subject: | Re: Taxi Firms Must Stop Exploiting Female Students' |
Quote: 'Women should be free to choose what they want to do and when they want to do it without feeling threatened and scared by adverts such as these'. Women should be able to roam the streets free from danger, but, they can't. I'm in two minds about this advert tbh. It's not tacky or as bad as some that I have seen but this company is not the only company/organisation that uses the threat of danger to get the message across, don't Tfl use a very similar message to get women to only use licenced taxis? As sad as it is that women need reminding of dangers it is a fact of life that it is not safe out there and most rapists are opportunists. I also had to force myself to watch this ad as it is one of the most boring ads I've ever watched I wanted to switch it off after the first minute. |
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| Author: | edders23 [ Wed Oct 30, 2013 10:15 pm ] |
| Post subject: | Re: Taxi Firms Must Stop Exploiting Female Students' |
It might be interesting to see if their drivers really do wait to see if the passengers get in ok or race off to their next job or cup of coffee
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| Author: | captain cab [ Wed Nov 06, 2013 10:47 am ] |
| Post subject: | Re: Taxi Firms Must Stop Exploiting Female Students' |
Taxi firm video under fire from students A Sheffield taxi company has defended a controversial advert which depicts a lone woman being followed by a hooded man about to attack her. The Get Home Safe video, filmed by Mercury Taxis, has been criticised by women students at Sheffield University. It shows female student ‘Ruby’ in two scenarios leaving a club after a night out - one in which she is followed by the man, and another where she is taken home safely by minicab. The University of Sheffield’s Women’s Committee described the video as ‘distasteful’ and of playing into a culture of ‘victim blaming’. Their statement said: “We find this video to be extremely problematic. The use of an implicit threat of violence against women in order to promote their company and its services is distasteful to say the least. “It plays into an existing culture of ‘victim blaming’. The onus is always on women to ‘protect themselves from violence and attack’.” But Peter Holmes for Mercury Taxis said: “Our sole intention is to make people aware of issues that can arise. “We thought the students’ union was quite hypocritical - if you look on their website they tell students to not walk alone in specific parts of Sheffield. They need to take a good look at themselves.” http://www.thestar.co.uk/news/local/tax ... -1-6218277 |
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| Author: | captain cab [ Wed Nov 06, 2013 11:01 am ] |
| Post subject: | Re: Taxi Firms Must Stop Exploiting Female Students' |
they aint doing themselves any favours by taking on the students 
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| Author: | rayggb [ Wed Nov 06, 2013 9:01 pm ] |
| Post subject: | Re: Taxi Firms Must Stop Exploiting Female Students' |
I suggest it would be a good idea if their drivers stopped goosing at the weekend also,that would keep people safe! |
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| Author: | toots [ Thu Nov 07, 2013 10:27 pm ] |
| Post subject: | Re: Taxi Firms Must Stop Exploiting Female Students' |
rayggb wrote: I suggest it would be a good idea if their drivers stopped goosing at the weekend also,that would keep people safe! 
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