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 Post subject: ooops
PostPosted: Mon Nov 01, 2021 9:30 pm 
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Joined: Tue Apr 29, 2008 4:06 pm
Posts: 23210
Location: A City near Birmingham
Hackney surging


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Dear Customers,
After carefully analysing the increased demand for taxis, we have decided to make these changes.
Given the economic condition & driver’s shortage in every Taxi Company in the UK, it was a very critical decision and we want you to understand how our pricing works and why we have taken this decision.

HOW OUR DYNAMIC SURGE PRICING MODEL WORKS?

When a customer books a ride, he/she receives an estimated fare for the trip. Due to dynamic surge pricing, you will see a different cost than the fare of the same trip you took some days ago. It happens because prices are being calculated by considering a number of different variables including rush hour, customer's rating, route, distance, traffic, and high demand. It's an automated system and prices fluctuate according to demand.

WHY IS DYNAMIC SURGE PRICING USED?
It is used to encourage drivers to get on the road, fill the demand and cover the rides. In dynamic surge pricing, as more rides are taken and demand is becoming more manageable the fare reverts back to normal.
Dynamic surge pricing allows us to make sure that the supply of drivers is enough to complete the demand for the rides.
Our priority will always be to help get as many customers to their destinations as quickly as possible.
The nationwide shortage of taxi drivers has been widely reported in the press and a simple Google search allows customers to independently verify the above.
The cost of transport affects us all, price rises are never popular.
We has had the same minimum fare for many years.
We have not simply decided to put fares up because it suits us.
The majority of fares are normal most of the time.
Your business is important to us but we must strike a fair balance between riders and our drivers; both of who are our customers.
Thank you for using us, we are committed to serving our community with a quality service and appreciate your business and continued support.

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 Post subject: Re: ooops
PostPosted: Mon Nov 01, 2021 9:36 pm 
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Joined: Wed Sep 03, 2003 7:30 pm
Posts: 49108
Location: 1066 Country
What firm is that email from?

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 Post subject: Re: ooops
PostPosted: Tue Nov 02, 2021 12:13 am 
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Joined: Mon Jan 18, 2016 7:56 pm
Posts: 2281
Not a TAXI proprietor.


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 Post subject: Re: ooops
PostPosted: Tue Nov 02, 2021 1:07 pm 
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Joined: Tue Apr 29, 2008 4:06 pm
Posts: 23210
Location: A City near Birmingham
heathcote wrote:
Not a TAXI proprietor.


it is

biggest in town, 99% hackney plated

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 Post subject: Re: ooops
PostPosted: Tue Nov 02, 2021 1:56 pm 
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Joined: Wed May 16, 2012 6:33 am
Posts: 9016
Easy to tell from the clunky English and poor explanation that it's not Uber or Bolt [-(

For a start, it makes it sound like this pricing model will be used all the time, whereas it's only near the end that it states: "The majority of fares are normal most of the time." (And even that sounds a bit repititious.)

So I suspect many customers will read it all as meaning fare rises across the board, and fairly substantial rises at that, while in reality fares will be unchanged the majority of the time (I'm guessing).


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 Post subject: Re: ooops
PostPosted: Tue Nov 02, 2021 1:57 pm 
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Joined: Wed May 16, 2012 6:33 am
Posts: 9016
Quote:
When a customer books a ride, he/she receives an estimated fare for the trip. Due to dynamic surge pricing, you will see a different cost than the fare of the same trip you took some days ago. It happens because prices are being calculated by considering a number of different variables including rush hour, customer's rating, route, distance, traffic, and high demand. It's an automated system and prices fluctuate according to demand.

So is that saying unpopular customers will be paying higher prices? Even if that's true, not sure it's in the PR handbook to actually tell customers...

Do Uber base surge-pricing on customer ratings?


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 Post subject: Re: ooops
PostPosted: Tue Nov 02, 2021 1:57 pm 
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Joined: Wed May 16, 2012 6:33 am
Posts: 9016
Anyway, if it's an HC circuit then presumably they're discounting fares as it is, and the intended surge prices can't be very high, or at least nothing like in the Uber league. Or maybe they don't know the law.


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 Post subject: Re: ooops
PostPosted: Tue Nov 02, 2021 8:54 pm 
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Joined: Wed Sep 03, 2003 7:30 pm
Posts: 49108
Location: 1066 Country
Quote:
Do Uber base surge-pricing on customer ratings?

Don't think they do, but I suspect drivers cherry-pick big time when it's busy.

And I would sooner have a lower-priced job with a good punter than a higher-priced one with an iffy one.

In fact if the firm I work with had a punter rating then I wouldn't even think of taking a job from a lower-rated one.

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 Post subject: Re: ooops
PostPosted: Tue Nov 02, 2021 8:55 pm 
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Location: 1066 Country
Quote:
Or maybe they don't know the law.

Is the correct answer.

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 Post subject: Re: ooops
PostPosted: Tue Nov 02, 2021 9:39 pm 
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Location: A City near Birmingham
Update


Post was deleted after 20 minutes

Licensing are "looking into it"

The (HC) firm has been bought by a big PH operator who obviously arent up on the regs

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 Post subject: Re: ooops
PostPosted: Wed Nov 03, 2021 8:40 pm 
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Joined: Tue Feb 03, 2015 6:16 pm
Posts: 202
Location: glasgow
hackney cabs CANNOT surge price
not permitted to charge more than the tarriff set by the council

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 Post subject: Re: ooops
PostPosted: Wed Nov 03, 2021 8:46 pm 
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Joined: Sat Apr 01, 2006 11:47 pm
Posts: 16382
Location: Stamford Britains prettiest town till SKDC ruined it
jozefbloggz wrote:
hackney cabs CANNOT surge price
not permitted to charge more than the tarriff set by the council



unless your council doesn't set the rates ! :wink:

although in a way Hackneys always have through T2 and T3

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 Post subject: Re: ooops
PostPosted: Thu Nov 04, 2021 1:22 am 
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Joined: Mon Jan 18, 2016 7:56 pm
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Think there is only 3 L/A.s who do not set the tariffs.


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 Post subject: Re: ooops
PostPosted: Thu Nov 04, 2021 8:01 am 
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Joined: Tue Apr 03, 2007 11:27 pm
Posts: 18962
heathcote wrote:
Think there is only 3 L/A.s who do not set the tariffs.

And at least one that sets the rates but drivers ignore them and charge what they like. A customer told my son last night that she was charged £7.50 for a journey that on rate 1 is £5.00. The driver did use the meter so they must have had it on rate 3 to get to £7.50 this is after we have just had a new rate set that puts us at joint 90 on the league table from being over 300 previously.

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 Post subject: Re: ooops
PostPosted: Thu Nov 04, 2021 11:14 am 
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Joined: Tue Apr 29, 2008 4:06 pm
Posts: 23210
Location: A City near Birmingham
They are now advertising for Wolverhampton badged drivers


just drivers?

no cars?

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