Taxi Driver Online

Row over taxi advert restrictions

http://news.bbc.co.uk/1/hi/england/dorset/8290136.stm

Taxi drivers in a Dorset town bidding for the right to put adverts on their vehicles have criticised proposed restrictions.

Christchurch hackney carriage drivers claim firms are struggling and advertising income is sorely needed.

But a report has recommended only local companies should be allowed to advertise and that the posters should not include any telephone numbers.

The council has not commented on the concerns. A decision is due later.

Transparent posters

Taxi driver Chris Wilcox said: "Who is going to want to advertise with their phone numbers not on the adverts?

"It is not as if we are asking for multi-coloured cabs or ones with advertising all over it, it is only going to be an A3-sized poster.

"Some other firms have gone out of business and a lot of the independent drivers are struggling.

"I don't think the council is helping much at all."

Another proposed restriction would be only allowing transparent posters or ones with black backgrounds - matching the colour of the taxis.

Christchurch Borough Council declined to comment on the specific concerns but the report said "no telephone numbers are to be included in adverts; this is consistent with Bournemouth Borough Council's policy".

It also stated: "It does not seem appropriate for companies out of the area to be advertised on Christchurch licensed vehicles.

"From the point of view of the public this could cause confusion as to which authority licences the vehicle and therefore which to contact, or in which area they can flag down the vehicle."

The matter will be decided at a licensing meeting at 1800 BST.

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Think of how stupid the average person is, and realize half of them are stupider than that.
George Carlin

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IDFIMH

Outstanding.....wonder if they'll allow braile adverts too

CC

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Think of how stupid the average person is, and realize half of them are stupider than that.
George Carlin

this LA bans 3rd party adverts but next door allows them, again, no national guideline or regulation....

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Of all the things ive lost, i miss my mind the most

Nor should there be......in actual fact wtf has it got to do with the LA?

CC

_________________
Think of how stupid the average person is, and realize half of them are stupider than that.
George Carlin

cos its them wot ban me from having em?

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Of all the things ive lost, i miss my mind the most

I realise that......it was a general question.

CC

_________________
Think of how stupid the average person is, and realize half of them are stupider than that.
George Carlin

so in MY case im restricted BY my LA then....


9.0. Advertising and Official Signs

9.1. All Private Hire Vehicles must display Private Hire Identification signs as supplied by the Council and shall ensure each is permanently affixed to both of the rear passenger doors of the vehicle aligned horizontally with the rear door handles and shall remain on display at all times.

9.2. These signs shall not be removed from the vehicle except with the approval of, or under the supervision of, an Authorised Officer of the Council or any Police Officer.

9.3. No words, letters or graphics may be displayed on the glazing of the vehicle.

9.4. The proprietor of the Private Hire vehicle may display on the vehicle the trading name and contact number of the operator to whom all advance bookings for this vehicle are taken. This is restricted to a single advertisement on the front passenger and drivers doors (if licensed for 8 seats then one rear panel) and to be contained within a border with a maximum size of 600mm in width and 300mm in height and for the bonnet and boot of the vehicle, a single advertisement of a maximum size of 600mm in width and 150mm in height to be agreed in advance in writing.

9.5. The words ‘taxi’ ‘taxis’, ‘cab’ or any words so closely resembling those words as to likely be mistaken for them are not to be displayed on or about any Private Hire vehicle and including on any sign or notice displayed on the vehicle or on any stationary or business cards.

9.6. No other material may be displayed on the outside of the vehicle without the written authorisation of the Council.
9.7. The proprietor shall maintain such signs in a clean and tidy condition and shall further remove any sign which is damaged, or defaced.

9.8. No advertisement shall be displayed within the interior of the vehicle.

9.9. Under no circumstances must a mobile phone number be advertised on any part of the vehicle, business cards or stationary in order to invite or accept bookings.

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Of all the things ive lost, i miss my mind the most

But you're PH and I dont think PH should have adverts.

CC

_________________
Think of how stupid the average person is, and realize half of them are stupider than that.
George Carlin

ive got a HC badge though....

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Of all the things ive lost, i miss my mind the most

Good.....you just need a plate to go with it then

CC

_________________
Think of how stupid the average person is, and realize half of them are stupider than that.
George Carlin

£200 from my LA

(need a can of white paint, a meter and roof sign too, plenty on fleabay)



That leaves websites, yell.com and local paper adverts then...

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Of all the things ive lost, i miss my mind the most

seems unreasonable to my my friend

CC

_________________
Think of how stupid the average person is, and realize half of them are stupider than that.
George Carlin

Might a better approach be to maintain a list of local businesses and give them first shout on the cab advertising? If those businesses decline the offer to advertise in the cabs then the owner/driver could then court deals with advertisers who weren't local.

Looks like the lads had a result.

http://www.bournemouthecho.co.uk/news/4 ... y_adverts/

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IDFIMH