toots wrote:
grandad wrote:
I wonder if Charnwood Borough council will remove their operators licence?
What for?
isn't it obvious, or do I have to use the c word
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| Minicab firm's ad agency dismissed for graphic photos http://www.taxi-driver.co.uk/phpBB2/viewtopic.php?f=2&t=23099 |
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| Author: | captain cab [ Thu Sep 26, 2013 10:45 am ] |
| Post subject: | Minicab firm's ad agency dismissed for graphic photos |
Minicab firm's ad agency dismissed for graphic photos of drunk women Minicab firm ADT, who market themselves particularly to students, have been advertising their services with lurid photographs of semi-naked young girls. Some have a particularly sinister undertone. A minicab firm has come under fire for its advertising strategy. A social media advert for East Midlands minicab company ADT has today drawn fire from students and women in the region with the release of a sexually explicit image supposedly intended to encourage young women to book minicabs when drunk. Students at Loughborough University are demanding a boycott of the company, while others have publicly tweeted to the effect that they will no longer use ADT; meanwhile, the advertising agency possible has been dismissed. The image, which appeared on Facebook about 16 hours ago, shows two young women, framed by a doorway, opening on to what appears to be a student bedroom. One is curled on the floor in a foetal position, her jeans around her ankles. The other crouches over her, an expression of apparent distress on her face. While the first student retains her knickers, the focus is very clearly on her crotch. No attempt is made to anonymise facial details for either individual, who are both clearly identifiable from this picture – nor to cover over the first woman’s naked rear or crotch. A caption to the image states: “be safe. Don’t overdo it… Adt it!” Shortly after the original picture was spotted, campaigning organisation The Everyday Sexism Project took up the baton, calling on Loughborough University and Loughborough SU to boycott the company. This, in turn, called out a response from ADT’s Twitter account. They tweeted: “its [sic] called humour…now get back to your daytime tv, you miserable pc brigade.” They also briefly republished the picture, with both the women’s faces anonymised and the more sexual elements censored by means of strategically placed cut-outs. However, this too was promptly taken down, and the ADT Twitter account became temporarily unavailable: a decision, we are told, that was taken by ADT’s own managing director. Such a turn of events is unlikely to be good for business. Describing themselves as “Loughborough University’s reputable minicab and private hire operator for the last 10 years... with a fleet of over 100 vehicles”, they clearly depend significantly on business from the local student community. “Based at Loughborough University on campus, our shop at the students' union is open 24 hours a day during term time," continues the ADT website. "We are fully licensed and undertake most of Loughborough University’s transport needs. “Our rank is there for you, we have plenty of cards on Union nights, to reassure you that you are going home in a vehicle operated legally by Loughborough University’s reputable taxi and private hire operator.” A spokesperson for the university confirmed that they do have a rank on site, but that this is subject to agreement with the Student Union and is in no way endorsed by the university itself. We also spoke to a representative of the Student Union, who described themselves as “horrified” by the campaign. However, according to this same individual, the problem lay not with the minicab company directly but with their media agency, who have now been dismissed. This followed advice from Loughborough SU and took place within minutes of the company’s proprietor understanding what had happened. Whether this will be enough to avoid a major loss of business is unclear. As news of the ill-advised campaign spread, a number of students expressed disgust, with several stating they would never use ADT again. The university's Vice Chancellor has been asked to respond on the matter. A spokeswoman for national campaigning group, Ending Victimisation & Abuse, added: "Images of vulnerable women being used as a marketing tool is one that we've surely grown out of. It seems not, if this advertisement is anything to go by. Regardless of whether they've 'overdone it' or not, we'd recommend using a minicab firm that is respectful towards all people - vulnerable women included." This is not the first time that ADT appear to have used sexualised imagery in their social media advertising. A shot taken from their Facebook page, dated 13th September, depicts a topless women holding her breasts with the accompanying text: "That got your attention... Now remember our digits!" followed by the minicab company's various regional phone numbers. A spokesperson for Loughborough University said: "This campaign by ADT is totally unacceptable. "ADT are an independent company, who rent operating space on the Loughborough campus." An apology published on the ADT website stated: "Contrite apologies. The offensive tweet and response came from an agent who we misguidedly appointed to act for us on social media. We have dismissed them. "We were horrified when we saw what had been put out on our behalf and even more so when we saw the rude response to @everydaysexism pointing out the issue. Many apologies to anyone who has been offended. This absolutely does not represent ADTs [sic] values. We are very sorry for our error of judgement in appointing an unsuitable agent, at this point we can only apologise and make an assurance that we will make a more careful appointment in the future." http://www.newstatesman.com/2013/09/tax ... runk-women |
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| Author: | grandad [ Thu Sep 26, 2013 11:29 am ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
I wonder if Charnwood Borough council will remove their operators licence? |
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| Author: | toots [ Thu Sep 26, 2013 11:57 pm ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
grandad wrote: I wonder if Charnwood Borough council will remove their operators licence? What for? |
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| Author: | captain cab [ Fri Sep 27, 2013 12:00 am ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
toots wrote: grandad wrote: I wonder if Charnwood Borough council will remove their operators licence? What for? isn't it obvious, or do I have to use the c word
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| Author: | toots [ Fri Sep 27, 2013 12:11 am ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
captain cab wrote: toots wrote: grandad wrote: I wonder if Charnwood Borough council will remove their operators licence? What for? isn't it obvious, or do I have to use the c word No it isn't obvious, a bad advertisement doesn't make somebody unfit it just makes them stupid. Allowing idiots to have control of the company twitter account also makes them stupid. The c word would be reserved for the advertising company. That said parents that don't educate their daughters are also stupid imo. |
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| Author: | grandad [ Fri Sep 27, 2013 4:20 am ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
toots wrote: No it isn't obvious, a bad advertisement doesn't make somebody unfit it just makes them stupid. Allowing idiots to have control of the company twitter account also makes them stupid. The c word would be reserved for the advertising company. That said parents that don't educate their daughters are also stupid imo. If you were employing an advertising company to make adverts for you, would you check the adverts yourself before publication? All my advertising is checked by me before it is released so on that basis I would guess that the company had approved the advertising BEFORE publication. If that is the case then I would be questioning their suitability to be carrying the public. Don't forget that this was the second time in 2 weeks that it had happened. Oh and by the way this is the same company who are offering to supply you with drivers from eastern Europe for £500. |
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| Author: | captain cab [ Fri Sep 27, 2013 7:25 am ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
grandad wrote: If you were employing an advertising company to make adverts for you, would you check the adverts yourself before publication? All my advertising is checked by me before it is released so on that basis I would guess that the company had approved the advertising BEFORE publication. If that is the case then I would be questioning their suitability to be carrying the public. Don't forget that this was the second time in 2 weeks that it had happened. Oh and by the way this is the same company who are offering to supply you with drivers from eastern Europe for £500. Yep, very good points granddad 
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| Author: | Sussex [ Fri Sep 27, 2013 7:50 am ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
toots wrote: grandad wrote: I wonder if Charnwood Borough council will remove their operators licence? What for? For no longer being deemed 'fit and proper'. 
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| Author: | toots [ Fri Sep 27, 2013 9:59 am ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
grandad wrote: toots wrote: No it isn't obvious, a bad advertisement doesn't make somebody unfit it just makes them stupid. Allowing idiots to have control of the company twitter account also makes them stupid. The c word would be reserved for the advertising company. That said parents that don't educate their daughters are also stupid imo. If you were employing an advertising company to make adverts for you, would you check the adverts yourself before publication? All my advertising is checked by me before it is released so on that basis I would guess that the company had approved the advertising BEFORE publication. If that is the case then I would be questioning their suitability to be carrying the public. Don't forget that this was the second time in 2 weeks that it had happened. Oh and by the way this is the same company who are offering to supply you with drivers from eastern Europe for £500. I am inclined to agree with you on all points, that said, some operators foolishly leave such decisions to managers etc. If as you say these are the guys who sell drivers they have clearly taken their eye off the ball so to speak and are letting managers run the company. Personally on the basis that they are trading in humans would imo make them unfit but that's because I don't like slavery 
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| Author: | captain cab [ Fri Sep 27, 2013 10:01 am ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
toots wrote: that's because I don't like slavery Yeah, a lot of people are against it, particularly the slaves |
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| Author: | toots [ Fri Sep 27, 2013 10:17 am ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
Quote: Contrite apologies. The offensive tweet and response came from an agent who we misguidedly appointed to act for us on social media. We have dismissed them. We were horrified when we saw what had been put out on our behalf and even more so when we saw the rude response to @everydaysexism pointing out the issue. Many apologies to anyone who has been offended. This absolutely does not represent ADTs values. We are very sorry for our error of judgement in appointing an unsuitable agent, at this point we can only apologise and make an assurance that we will make a more careful appointment in the future. Found their full apology regarding their Twitter comments. It's not unusual for companies to employ somebody to keep the Twitter account active as it can be quite time consuming, this company clearly didn't make their objectives clear to the person who was left to tweeting on their behalf 
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| Author: | toots [ Tue Oct 08, 2013 8:15 am ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
Apparently ADT have gone into voluntary liquidation or at least their Loughborough branch has and a new firm has appeared
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| Author: | captain cab [ Tue Oct 08, 2013 9:21 am ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
toots wrote: Apparently ADT have gone into voluntary liquidation or at least their Loughborough branch has and a new firm has appeared Like a phoenix 
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| Author: | Nidge2 [ Tue Oct 08, 2013 5:55 pm ] |
| Post subject: | Re: Minicab firm's ad agency dismissed for graphic photos |
captain cab wrote: toots wrote: Apparently ADT have gone into voluntary liquidation or at least their Loughborough branch has and a new firm has appeared Like a phoenix That rises from the ashes. |
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