So a new firm - which looks like one-man-band and is run by 22-year-old - missed 649 fares in one night just a few days after starting up?
Certainly very adept at generating favourable press coverage though, aka a glorified advertisement
New Redcar taxi firm 'desperate' for drivers after losing 649 fares a night
https://www.gazettelive.co.uk/news/tees ... e-15347113
Adam Graham, owner of new Redcar firm AMG Taxis, says the demand is there - but he needs more drivers to come
The owner of a new taxi firm for Redcar says he's "desperate" for more drivers after having to turn away thousands of pounds in fares in the first week.
AMG Taxis owner Adam Graham, 22, is taking on the big firms and says the demand is there - but he needs more cars to come on board.
He posted a picture of his phone display showing 649 missed fares in one night and 'strongly apologised' to disappointed customers, assuring them he's 'working hard to sort the issue out'.
Image: Gazette Live/Adam Graham
The 22-year-old, from Redcar spotted a 'gap in the market' for a taxi firm to cover Redcar, Marske, Saltburn, Guisbrough and East Cleveland.
But days after opening he made a plea for drivers on social media, posting: "Needing owner drivers ASAP turning away £1,000s worth of work at the moment, especially night drivers needed!!!!"
Adam said: "We are having to turn away work just because we haven't got enough cars.
"People don't like taking risks sometimes.
"I'm desperate for night staff especially and when it's busy through the day, I haven't got enough cars to cover it all.
"But we are only eight days old the more we get recognised, the better it will be.
"I used to work for JP then Elite, I saw a gap in the market and nobody else seemed to be moving into it.
"Elite Taxis has scaled up so quickly, the demand is obviously there."
He added: "It’s going to be hard I know that, but I also believe you make your own luck. The work's there."
Image: Gazette Live/Adam Graham
And AMG has already received positive reviews.
One satisfied customer posted on social media: "Used the company for the first time this afternoon thought I would have a wait with it been tea time lovely friendly driver and very polite lady on the phone.. makes a change keep it up AMG."
