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Ola has a big hurdle to overcome to get people to install and use its app over Uber.
To a degree I agree, but Ola will be added by most, if not all, of the cars that currently have the Uber app on.
And Ola also know that to get punters, initially, they will have to promote themselves and offer big discounts. Once word spreads then the kids will use those discounts, especially if they are getting the same cars as they were with the Uber app.
Uber will have to, and will, lower their prices and offer discounts.
The only way Uber will ever make a financial success out of the taxi/PH trade is if they stop cars that are using the Uber app from using any other app.
But that's not going to happen for many reasons.