Sussex wrote:
"We're the cheapest firm taking people from Wellington or Taunton to Bristol Airport at £65.
"I can't just afford to swallow it up these increases, but this could finish us. It's naughty what they've done.
"I can't afford it. I don't want to keep putting our prices up, but I'll have to. It's the poor customers that ends up paying the bill."
I wonder how much cheaper they are compared to the others?
When I started in the limo game I charged less than the others to get customers but one of the other chaps took me aside and had a chat with me. He said "Why are you undercutting everyone by so much? If you want to undercut us all then do it by a couple of quid, you will still get the job. you are just leaving money on the table." I went away and and had a good think about it and thought how right he was after all we are supposed to be business men. I mentioned on another thread a few days ago how we are the most expensive in our town. I am always telling other owner/drivers that they are leaving money on the table by quoting around £10.00 less than us on a job to East Midlands airport and even more on other airports. Why do these people want to be yhe leaders in the race to the bottom?