I wonder who the 'better known global operators' might be?
Nothing particularly new about the concept and marketing spiel here, but not sure if these grassroots app start-ups are quite so common in the big cities as in the sticks.
120 drivers sounds good, but only 2,500 trips over several months is chickenfeed - only 20 jobs per car
So presumably they're also working for 'other providers' at the same time. Which is presumably Uber, or Bolt, or whichever of the big apps there currently are in Edinburgh.
And I'd guess the mainstream private hire providers wouldn't allow working for this app at the same time. So it all seems a bit odd that the drivers are working for Uber and Moon at the same time, while Moon are slagging off Uber...
New Edinburgh private hire taxi app launches
https://www.insider.co.uk/news/new-edin ... i-31670800
The platform began testing earlier this year and now has more than 120 drivers using it
Image: Insider.co.uk
A new private hire platform, designed to give drivers more of the fare, has launched in Edinburgh.
The idea for Moon was born in 2018 when a group of the city’s private hire drivers grew frustrated by the high commission rates being charged by better-known global operators.
Passengers can access Moon Private Hire via an app, which takes a low commission by market standards, recouping only 8% from all trips - compared to other providers that can charge up to 35%.
A spokesperson explained: "Moon was designed to disrupt the market with a not-so-disruptive idea – offering a fairer alternative that benefits drivers, passengers and the local economy.
"We ensure drivers retain most of their earnings, keeping income in Edinburgh and giving passengers confidence that their fare stays in the community."
The start-up received its operating license from the City of Edinburgh Council in 2021 and began a test phase earlier this year. It has since completed more than 2,500 trips.
The spokesperson added: "We started with 25 drivers, which has now increased to over 120, with more joining every week.
"During the current cost of living crisis, launching at this time of year feels particularly important to give back more to hard working drivers providing an important service across the city."
