Usual mix of advertorial, marketing and PR on the one hand, and utter pish on the other
Because obviously male drivers can't be safe and professional etc
And it makes it sound like women have been banned in some way previously, and that the founder here has achieved some sort of victory by dismantling some invisible barrier to women in the trade.
Suspect it's maybe more to do with not many women actually wanting to join the trade
New female-led private hire company breaking down barriers in Milton Keynes
https://www.miltonkeynes.co.uk/news/peo ... es-5339061
Image: MK Citizen/Fahad Imtiaz
A new female-led private hire company has launched in Milton Keynes, breaking down barriers in what has traditionally been a male-dominated industry.
Milton Keynes’ newest female-led private hire company, HerFleet, has officially launched, with a special event attended by local councillors, Shazna Muzammil and Ansar Hussain, on September 25.
The launch marks a pivotal moment for the city, championing a new era of safe, professional, and innovative transport. Perhaps most notably, it also encourages more women to join the traditionally male-dominated private hire industry.
Owners say HerFleet is built on a foundation of safety, luxury, innovation, and professionalism.
It is the culmination of Founder and CEO Sharmina Ali's mission to empower drivers, protect passengers, and redefine the private hire experience.
Sharmina said: "I didn't wait for change in private hire; I created it. Every passenger deserves peace of mind. Every driver deserves to feel empowered.
“HerFleet is about building safer communities, creating opportunities for women, and contributing to Milton Keynes' future as a hub for innovation and sustainability."
The company's journey began with Sharmina's first licensed vehicle, the Mercedes-Benz W212, which became the brand's flagship ambassador.
The launch fleet will include the Mercedes- Benz E300 Hybrid, combining luxury with sustainability and laying the groundwork for the company's Net Zero goals.
Image: MK Citizen/Fahad Imtiaz
As Milton Keynes continues to grow as a business hub for a green and innovative future, HerFleet hopes to create local jobs, attract investment, and open the doors to a new generation of female professionals through the private hire industry.
The company says it’s ready to make its mark on the city's transport landscape by setting new standards in passenger safety and service excellence.
