Hastings taxi firm 247 launches "Pink Plate Project" to encourage more women into the industryhttps://www.sussexexpress.co.uk/your-wo ... ry-8655184
The company says the initiative was developed after recognising that many women may be put off entering the trade due to the upfront costs associated with licensing, despite the flexibility and earning potential the role can offer.
Stew Smith, Business Manager at 247 Taxis & Coaches, said: "The taxi industry has traditionally been heavily male-dominated, but there is no reason why that should continue to be the case. We have some fantastic female drivers already working with us and we'd love to see more."
"We regularly receive requests from customers asking specifically for a female driver, whether that's for personal preference, safety, comfort or reassurance. Whilst we always do our best to accommodate those requests, the reality is that there simply aren't enough female drivers in the industry. The Pink Plate Project is our way of helping to change that."
"For many people, particularly those looking for flexible work around family commitments, the trade offers a genuine opportunity to build a successful self-employed business. The challenge is often the initial cost of getting started. Through the Pink Plate Project, we want to help remove that barrier and create opportunities for more women to enter the trade."
The project will provide funding towards licensing costs for successful applicants who meet the company's recruitment standards and the requirements of the relevant licensing authority.
The company says the initiative is not only designed to create opportunities for women but also to help meet growing customer demand. Requests for female drivers are regularly received from passengers across the region, particularly from women travelling alone, vulnerable passengers and parents booking transport on behalf of family members.
Drivers joining the initiative will also become part of the Pink Plate Project network, with dedicated vehicle branding helping to promote and raise awareness of the scheme throughout the local area.
247 believes the initiative will not only create opportunities for women seeking flexible employment but also provide greater choice for passengers and help strengthen the future of the local transport industry.
The company hopes the project will attract women from a wide range of backgrounds, including those returning to work, looking for a career change, or seeking a role that offers greater flexibility and independence.
Anyone interested in learning more about the 247 Pink Plate Project can contact the company's Fleet Team at
fleet@247.uk.com
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