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| New TV Ad PlatForm In London Cabs http://www.taxi-driver.co.uk/phpBB2/viewtopic.php?f=2&t=7947 |
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| Author: | Cybro [ Wed Feb 13, 2008 12:12 pm ] |
| Post subject: | New TV Ad PlatForm In London Cabs |
12 Feb 2008 New TV ad platform in London cabs A new ‘In Cab TV’ platform that allows marketers to advertise on a flatscreen behind drivers’ heads in London cabs is set to launch in 2,000 vehicles. Linked to a central server via satellite, the service aims to allow instantaneous updates to the broadcast system’s regional content and advertising. Demographics and journey research is being used to create tailormade content such as movie trailers, short films, music videos, online news and regional weather forecasts, within which advertisers,can run sponsorship or embedded advertising. The broadcast is on a 20 a minute loop, with five minutes dedicated to advertising. The loops are changed during the day to ensure that there is no ‘boredom factor’ for frequent users. The LCDs in each cab are centrally connected to a player, which is unified via satellite/Internet to the content manager. Satellite links have the capability to show certain content when passing a specific location. For example, a welcome advert when picking a passenger up from an airport, a film trailer when passing a cinema, or shopping ads while passing a certain department store. Cabtivate aims to eventually have their service operating in 10,000 cabs in London. The company claims that independent research has shown that 92% of passengers watched the screen for the whole or most of their journey and 74% of passengers found the inclusion of the screen showing advertising an enjoyable addition to the taxi journey. Only 8% found the system irritating, they added. Of that 8% a mere 1% turned the system off. Source: Utalkmarketing |
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| Author: | GBC [ Wed Feb 13, 2008 1:48 pm ] |
| Post subject: | |
I thought they went tits up financialy? Is this yet another e-launch? There's no way I'd lay a penny out on any advertising media, they pay me from day one. The 'Cabvision' system based in London does just that. |
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