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 Post subject: Cross border hiring.
PostPosted: Sun Jan 25, 2004 9:09 pm 
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Joined: Wed Sep 03, 2003 7:30 pm
Posts: 45669
Location: 1066 Country
Where I work we have a number of councils offering all manor of differing conditions.

We have some that allow old cars, and some that will allow only new cars. Some that have drivers who take no knowledge, and some that have drivers with a bloody hard knowledge.

I could go on, but you know the scenario. :shock:

So how can anyone compete for radio work, when you have some paying a grand for a motor driven by part-time builder, up against the lads who have to buy and run WAVs?

Does this lead to fair competition?

Or does it lead to firms having to down-grade the standards they have, just to survive? :(

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 Post subject:
PostPosted: Sun Jan 25, 2004 9:33 pm 
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Joined: Sat Sep 20, 2003 9:30 pm
Posts: 963
Location: The Global Market
Sussex

I believe that not all punters faced with the choice of a pile of scrap for £2 or a clean modern car and decent driver for £2.50 will choose the £2 option.

That is the basis of my business plan.

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 Post subject:
PostPosted: Sun Jan 25, 2004 9:42 pm 
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Location: 1066 Country
That's refreshing to hear.

But do customers know the quality of vehicle and driver, when they ring for one?

And do the girls and boys at night give a stuff?

See this is the problem of set taxi fares, you pay the same for the crap, as you do the good. :(

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 Post subject:
PostPosted: Sun Jan 25, 2004 10:33 pm 
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Location: The Global Market
No the girls and boys at night don't give a stuff.

But I don't give a stuff about them either.

If your local market has a strong 'company' set up and not lots of small outfits then you need to create a brand that differentiates you from the rest.

The customers need to perceive that company A is different from Company B.

Whether it is reliability, quality of vehicle or driver, ease of use, clear charging structure. Any of these that help to make the better punters use you as first choice.

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 Post subject:
PostPosted: Mon Jan 26, 2004 2:01 am 
Tom Thumb wrote:
No the girls and boys at night don't give a stuff.

But I don't give a stuff about them either.

If your local market has a strong 'company' set up and not lots of small outfits then you need to create a brand that differentiates you from the rest.

The customers need to perceive that company A is different from Company B.

Whether it is reliability, quality of vehicle or driver, ease of use, clear charging structure. Any of these that help to make the better punters use you as first choice.




Right again

cant toffs have a taxi firm?


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 Post subject:
PostPosted: Mon Jan 26, 2004 9:02 am 
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Location: 1066 Country
Yes the toffs use the licensed PH trade. :wink:

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