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PostPosted: Mon Dec 17, 2018 12:50 pm 

Joined: Wed May 16, 2012 6:33 am
Posts: 6253
Should please some people on here, but note that I think this ban on using the word 'taxi' in advertising etc only applies in London, and not elsewhere in the country.

Uber's main rival in Europe has to drop the word 'taxi' from its name to pave the way for a UK relaunch ... ?r=UK&IR=T

- Uber's main rival in Europe, Taxify, has rebranded in the UK to try and ease its path to a relaunch in London.

- Taxify has rebranded as Hopp because it legally can't have the word 'taxi' in its name.

- Taxify launched in London last year but had to suspend its service because the local transport regulator had questions about its licence.

- Taxify said it was optimistic about winning back its licence.

Uber's main rival in Europe, Taxify, has rebranded to Hopp in a bid to appease London's transport regulator and win back its operating licence in the British capital.

Taxify is hoping the name change will ease its path to a relaunch in London after it was forced to suspend operations last September. Taxify notified drivers about the change in early December.

Part of the reason for the rebrand is a 20-year-old law in the UK which means only traditional black cabs or hackney carriages can call themselves taxis. Private hire vehicles, such as those you would hire through Uber or Taxify, can't call themselves taxis.

A Taxify spokesman confirmed the name change and told Business Insider: "[As] a requirement by [London regulator Transport for London], we've applied for a licence with the intention of trading under a different brand in the UK to avoid any confusion with traditional taxi services.

"We're working very closely with TfL at the moment and are optimistic about having good news for Londoners soon."

Transport for London did not respond to a request for comment.

Taxify was founded by 24-year-old Estonian Markus Villig and has raised funding from Daimler and Chinese ride-hailing giant Didi Chuxing.

It had a short-lived presence in the UK last year, launching on September 4, 2017 but suspending its service just four days later thanks to irregularities over its licence.

Cab firms like Uber and Taxify need operating licenses to do business in the UK, and Taxify had taken a shortcut to a licence by acquiring a small, local firm. Regulators, it turned out, disliked the arrangement.

Taxify appointed a new UK chief in November, ex-Gett CMO Rich Pleeth, and has been trying to win approval for a licence since.

Villig, Taxify's founder, told Business Insider in a November interview at Web Summit that the firm had prioritised adding safety features to its app in order to appease London's regulator.

"I've been working for around 13 months with TfL going through all sorts of procedures to show we're the best operator in terms of safety, operational quality, setting up a call centre, SOS patterns in the app... a tonne of different requirements to show we're really the best operator we can be," he said.

"I think now we see TfL is quite open to new operators...and we are quite hopeful we will receive a licence in the short term, but that's up to their discretion."

If Taxify does relaunch in London, it will be up against more competition. Uber lost its licence to operate in London but won a reprieve after a court battle, while local startup Citymapper operates an on-demand bus service, and ViaVan has been offering cheap rides in the UK capital since April.

PostPosted: Wed Dec 19, 2018 11:39 pm 
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Joined: Wed Sep 03, 2003 7:30 pm
Posts: 46200
Location: 1066 Country
I think Taxify is a properly lawful name, but they are changing it to get a license.

Will they be cheaper than Uber? Who knows and if so for how long?

Will drivers be better off using that app? Who knows and if so for how long?


PostPosted: Thu Dec 20, 2018 12:02 am 

Joined: Wed May 16, 2012 6:33 am
Posts: 6253
Sussex wrote:
I think Taxify is a properly lawful name, but they are changing it to get a license.

Suspect it's because of this:

Private Hire Vehicles (London) Act 1998 wrote:
31 Prohibition of certain advertisements.

(1) This section applies to any advertisement—

(a) indicating that vehicles can be hired on application to a specified address in London;

(b) indicating that vehicles can be hired by telephone on a telephone number being the number of premises in London; or

(c) on or near any premises in London, indicating that vehicles can be hired at those premises.

(2) No such advertisement shall include—

(a) any of the following words, namely “taxi”, “taxis”, “cab” or “cabs”, or

(b) any word so closely resembling any of those words as to be likely to be mistaken for it, (whether alone or as part of another word), unless the vehicles offered for hire are London cabs.

(3) An advertisement which includes the word “minicab”, “mini-cab” or “mini cab” (whether in the singular or plural) does not by reason only of that fact contravene this section.

(4) Any person who issues, or causes to be issued, an advertisement which contravenes this section is guilty of an offence and liable on summary conviction to a fine not exceeding level 4 on the standard scale.

(5) It is a defence for a person charged with an offence under this section to prove that—

(a) he is a person whose business it is to publish or arrange for the publication of advertisements;

(b) he received the advertisement in question for publication in the ordinary course of business; and

(c) he did not know and had no reason to suspect that its publication would amount to an offence under this section.

(6) In this section—

“advertisement” includes every form of advertising (whatever the medium) and references to the issue of an advertisement shall be construed accordingly;

“telephone number” includes any number used for the purposes of communicating with another by electronic means; and “telephone” shall be construed accordingly.

Don't think there's a similar prohibition outside London, apart of course from markings on vehicles.

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