Taxi Driver Online

UK cab trade debate and advice
It is currently Thu Apr 16, 2026 3:45 pm

All times are UTC [ DST ]




Post new topic Reply to topic  [ 4 posts ] 
Author Message
PostPosted: Wed Apr 16, 2025 6:30 pm 
Offline

Joined: Wed May 16, 2012 6:33 am
Posts: 18435
More cross-border stuff, but this is slightly different.

Of course, there's an obvious answer to this, but maybe they're worried Andy Burnham will get there first :lol:

No prizes for guessing why they want to remain anonymous, though 8-[


Private hire taxi drivers call for Uber to come to Reading

https://www.readingchronicle.co.uk/news ... e-reading/

Private hire taxi drivers have called for Uber to come to Reading so that they are able to compete with 'out-of-town' drivers who are allowed to use the app for bookings.

The town has a number of private hire taxi companies and drivers, who must be booked prior to a journey commencing.

Drivers based in Reading have been getting licences from other boroughs such as Wokingham, Fareham and Oxford, which allows them to take Uber customers.

A group of private hire drivers, who wished to remain anonymous, highlighted the issues in a meeting with the Local Democracy Reporting Service.

A driver said: "Most of the Reading drivers are leaving Reading, they're going for Fareham licences, so they can work in Reading, but Reading Borough Council does not understand they're losing so much revenue, because of those drivers who normally would licence from reading, they're going elsewhere and Reading Borough Council is not getting that revenue.

"So it's affecting Reading council, also it's affecting us because the more Uber drivers are here, the more work Uber is taking.

"Because when you go onto the app and you're trying to book a cab, and it gives you a cab that will be there in three minutes, you will go with that rather than going with a company that will be there in 15-20 minutes.

"So the more drivers are here, the more they are stealing work from us.

"Some of us have been serving Reading for over 30 years.

"Unfortunately we're being screwed from every side."

Another driver claimed around 200 drivers had left the Reading trade to license with other boroughs, with the council losing approximately £300 in licensing fees per driver.

The drivers wish for the council to either escalate enforcement against out-of-town licence drivers or allow Uber to operate in Reading.

A driver said: "If you misbehave with your customer with Uber, within hours you're done, they block you, there's no tolerance for misbehaving with your customers on Uber.

"The council's system is a lot slower than Uber, Uber looks after their customers very well."

Competing rideshare company Ola launched in Reading in 2019, but ultimately closed services outside of India last April.

A driver said: "I used to work with Ola, they had an office, but no one used to work there, they said we don't need to because everything was done on the app.

"So I can't see the issue and why Reading [council] is making a big hoo-ha about it."

Another driver claimed he spoke with a friend who drives for Uber. Between 6pm and 11pm, the Reading licensed driver made £50, whereas his Uber colleague earned £150.

The drivers raised the issues during a meeting at the Starbucks at Reading Link Retail Park.

A council spokesperson said that Uber failed to meet its licensing conditions when it applied to operate in Reading in 2016.

Meanwhile, Ola met the council's conditions and was granted a five-year licence, which expired on March 11.

On the issue of enforcement for out-of-borough drivers, the spokesperson said: "The council’s licensing team regularly operate enforcement operations against unlicensed and out-of-borough drivers which are aimed at creating a fair and level playing field for all private hire drivers licensed by Reading Borough Council.

"Reading licensed drivers additionally benefit from being able to exclusively use certain stretches of bus lanes in the town."


Top
 Profile  
 
PostPosted: Wed Apr 16, 2025 6:31 pm 
Offline

Joined: Wed May 16, 2012 6:33 am
Posts: 18435
Quote:
Competing rideshare company Ola launched in Reading in 2019, but ultimately closed services outside of India last April.

Still very popular in Scotland, though, at least according to a certain survey :lol:

Anyway, I'm guessing Uber just won't apply for a Reading licence now, and are quite happy to use cross-border cars (er, I mean, out-of-area :roll: ).

But, as the drivers are saying, if Uber did have a local licence they would grab even more of the local market, so who knows? But obviously it would be interesting if they did reapply.


Top
 Profile  
 
PostPosted: Wed Apr 16, 2025 7:55 pm 
Offline
User avatar

Joined: Wed Sep 03, 2003 7:30 pm
Posts: 57294
Location: 1066 Country
I can see them reapplying.

And who knows if someone gave those drivers a little nudge to stir the pot? :roll: :roll:

_________________
IDFIMH


Top
 Profile  
 
PostPosted: Thu Apr 17, 2025 9:14 pm 
Offline
User avatar

Joined: Wed Sep 03, 2003 7:30 pm
Posts: 57294
Location: 1066 Country
Shock horror, mystic Sussex gets it right again. :D

Ride-share company Uber applies for new licence

https://www.bbc.co.uk/news/articles/c787zl990zro

Ride-share company Uber could be permitted to operate in a town for the first time.

The company could begin services in Reading, Berkshire. It already operates in several areas of the UK including in Wokingham, Oxford, Fareham and Southampton.

The app functions as a private hire taxi operator, linking passengers with drivers via a phone app.

An Uber spokesperson said: "We are in the process of applying for a licence to operate in Reading and hope the council will welcome this opportunity."

The company does not have a licence to operate in the Reading Borough Council area.

An anonymous group of private hire drivers have recently asked for Uber to be allowed to operate in Reading, and a Change.org petition from 2022 calling for Uber to come to the town received 363 signatures.

The spokesperson added: "Uber will boost earning opportunities for local drivers, provide passengers with greater transport options across the city and support the local economy."

The amount Uber must pay for a licence is based on the number of vehicles used.

For example, a licence for 41-100 vehicles over a five-year period would cost £15,241, whilst operating with 101 plus vehicles over the same period would cost £18,851, according to the Local Democracy Reporting Service.

Uber was previously refused permission to operate when it applied in 2016 as it failed to meet the council's licensing conditions.

A spokesperson for the council said: "Uber applied for and was refused a Private Hire Operator Licence in 2016 based on it not being able to fulfil all the conditions attached to a private hire operator licence issued by the council in Reading.

"Primarily, Uber refused to have a staffed office in Reading to deal with customer bookings and complaints, and inspection and enforcement visits from Council enforcement officers.

"Uber did not appeal the decision at the time."

_________________
IDFIMH


Top
 Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 4 posts ] 

All times are UTC [ DST ]


Who is online

Users browsing this forum: Cerberus and 371 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Jump to:  
Powered by phpBB® Forum Software © phpBB Group