Good letter, but I needed to find my sunglasses before I could read something so lengthy in both
bold and
italics 
It's no doubt a bit late now, but couldn't help thinking of one of the two articles on the recent Buckinghamshire annual licensing review. Which contained a bit about renewal reminders. Although I don't think it helps your case, because it's about
automated reminders. But it does make the point about the value of reminders, in whatever format.
Not sure I really understood the point that the licensing review was making in terms of the
proportion of applications being renewals and
when they were submitted, but the point about the
value of renewals was pretty obvious.
Senior Buckinghamshire LO, para 2.18 wrote:
During the reporting period, the licensing service approved 1,095 applications for hackney
carriage and private hire driver licences, reflecting a 0.5% decrease compared to the 1,100
approvals in the equivalent period of the previous year. Most of these applications (59.6%)
involved licence renewals, indicating that existing drivers are increasingly submitting
renewal requests before their current licences expire. This may be due to the automated
reminder notifications sent to encourage timely submission of renewal applications.
Funny thing is that it makes it sound like previously a shedload of renewal applications were being submitted
after the expiry date - I wonder what happened to them?
