(Edit - there's actually a previous thread from the summer about this operation when it was running in Skipton. So now looks like they're expanding into Bradford, thus to that extent it's not been a total failure. But, as per below, likely to remain niche, even assuming it doesn't fold within the next year or two
)'Pink Ladies' - now where have I heard that before?
But, as Sussex would say about stuff like this, doomed to failure.
Or, if it does keep going for any length of time, it will be quite small in size, and quite niche.
But this is typical of the reporting genre, too - as much advertorial as anything else, and the usual spiel about offering 'counselling' style advice, blah, blah.
But at least it's actually off the ground, and plated, and not one of those app start-ups without cars who think they're going to save womankind with similar-style spiel to this
The story behind bright pink taxi company coming to Bradford
https://www.thetelegraphandargus.co.uk/ ... -bradford/
A BUSINESSWOMAN who set up a bright pink taxi company designed to make journeys feel safer for women and girls is set to expand into Bradford.
Mum-of-two Amberine Nawaz wanted to shift the dynamics by putting only female drivers behind the wheel at Pink Ladies Ltd.
It was inspired by the stress associated with her young daughter sitting alone in taxis in rural areas with a temperamental phone signal.
The Skipton-based firm operates on a policy of making sure customers walk through their front door before moving on to the next job.
The fluorescent pink taxis have helped both men and women face their fears after distressing experiences in taxis, have taken young girls to school, and put worried parents at ease with regular updates on drivers.
Amberine’s chaperone service has proved popular with elderly customers.
She also makes sure her drivers are trained to help those with wheelchairs, disabilities, and illnesses.
Just over a year since Pink Ladies took to the roads, Amberine, who moved back to Skipton after living down south, is set to expand into Bradford with a new office on Westgate open from mid-January.
Amberine, who built her business up from nothing, hopes to inspire more women to become taxi drivers.
Describing feedback from people online, the former Buttershaw Upper School pupil said: “The messages we had were absolutely amazing, everyone saying, ‘we can’t wait for this to open’.
"Men say ‘we’re going to have a blue cab and male-only taxis’ - I’ve let other women defend the business idea. It’s unfortunate that we’re in the 21st century and there is a need. It’s a deeper problem and it’s needed.
“Men have had equally as bad experiences with male drivers."
She added: “I’m quite lucky that I’ve not had that experience with any unfortunate experience but I’ve had women telling me what’s happened.
"One said, ‘Why don’t you come sit at the front, the heating’s better at the front’. She thought, ‘Ok I’m a bit cold’ and he’s put his hand on her leg. People are sharing their experiences.
“People do share stories with us all the time about what’s happened. It’s needed more than I anticipated.
“It’s been positive. We’re a bit of a counselling role as well when they feel they can open up and talk to us.
“We wait for them to go in the house. Little things like that make such a difference.”
High-res photos here if anyone feels the need
https://www.thetelegraphandargus.co.uk/ ... s/18897733
https://www.thetelegraphandargus.co.uk/ ... s/18897737
https://www.thetelegraphandargus.co.uk/ ... /18897745/
https://www.thetelegraphandargus.co.uk/ ... /18897739/
