Sussex wrote:
Dusty Bin wrote:
So you mean that all the stretch limos that have gone out of business in the recession could have avoided that just by raising their prices?

No, but they went out of business cos they didn't cover their costs.
If there is no work then it doesn't really matter what you charge, but it's pointless charging less unless you can generate new customers.
By the same token, if a downturn in taxi work has hit drivers and put some out of business, then how would a fare rise solve that?
Well it might, but then again it could just as easily mean less work and back to square one profits-wise or even less.
I don't see how the taxi trade isn't like any other business.
Your and Eddie's argument seems to be that if the trade could control the prices charged then no one need go out of business, but I don't agree, and indeed you just have to look at the wider business enviroment to see the evidence.