WKD Cabbie Delivers ‘Pitta Patter’
Monday, 27 July 2009
The ever-creative folk at Beverage Brands, owner of WKD, have been working overtime to deliver a breakthrough in fast food availability: the WKD Kebab Cab.
The tasty taxi delivers the ultimate cross-category link and heading home no longer means enduring two late-night queues as the WKD Kebab Cab meets both food and transport needs.
Inside the converted black cab, passengers find themselves in a replica kebab shop - complete with lino flooring, illuminated menus, a doner spit, pitta bread, garlic sauce and all the essential trimmings.
With strings of chillies adorning the cab ceiling and a friendly kebab shop owner-cum-cab driver at the wheel, it's a sight to be welcomed by tired eyes and empty bellies alike.
Once their hunger pangs have been addressed, the chatty driver whisks passengers homewards. The WKD Kebab Cab is on tour across Britain, rewarding lucky competition winners and raising smiles wherever it goes.
Debs Carter, marketing director for Beverage Brands, says: "This is a really fun way to raise awareness of our RTDs at a local level. Although to weary eyes it may look like a mirage, the WKD Kebab Cab really does deliver the ultimate meals on wheels."
Source; TalkingRetail.com
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