Warning signs and Cornerstones, a personal view...........By Russell Wilson.
We have now moved into the final year of the first decade since the turn of the millennium. There’s an air of uneasiness within the rank and file concerning our industry and its involvement with private hire.
As I am writing, news has just reached me that negotiations have been held with one of the big three radio circuits by yet another “Johnny come lately” PH outfit trying to join the feeding frenzy that has been caused mainly by demutualisation within our industry. To me and you, that means PH stealing food from our plate!
http://chauffeur-1st.com/Chauffeur-Firs ... letter.pdf
PH are getting more and more organised, they are utilising the latest technology; advertising themselves blatantly as Taxi’s and operating under the umbrella of the licensed taxi trade. Take a look at the example website below.
http://www.londoncitytaxis.co.uk/?_kk=l ... 4wod0jLpJw
They are fully exploiting our industry and capitalising on our weaknesses and by the looks of it creating their own network to exploit us even further.
Martin Cox hails from within our own industry and holds a green badge, in my opinion he is driven by financial gain; he is a motivated individual and has no conscience when something comes between him and his objectives. He is very much of the same ilk as John Griffin, but not in the same league!
If anyone has the ability and knowledge to damage our trade and mobilise the competition it’s him! Believe me the only thing he will bring to our industry gates is a Trojan horse, compliments of him and his PH friends!
So far to date we have lost two thirds of our radio circuits forever to demutualisation. This in itself means that the drivers on those circuits no longer have a say how those companies are run and what policies they may choose to adopt.
Com Cab, if you check out their website, makes no attempt to hide that PH is an integral part of their business. They offer licensed taxi's as well as all the other attributes that PH offer ; hotel/airport transfers, airport meet and greet etc and it’s looking like this work is all going through the Com Cab system!
Radio Taxis Group's website offer similar services to customers; they are also openly promoting a PH facility, although it is offered in a different wrapper. i.e.:- Ground transportation service, one stop- shop etc.
Dial a Cab however doesn’t actually promote these services on their website, but they do have a system that’s tailor made to facilitate PH to access work through Dial a Cab's "virtual backdoor", and this system is quite possibly being used as a selling point to customers!
Dial a Cab is the last cornerstone of our industry that is still in the hands of the drivers, once it is lost, the face of our industry as we know it will change forever!
We will be overrun by private hire, night- time drivers will decrease due to the lack of account work and the current epidemic we are seeing now with PH will turn into a plague!
Dial a Cab’s board of management only operate on the basis of short term gain, they seem to be oblivious of the dangers of the long term loss their involvement with PH could bring to its business and most of all, to the drivers.
For more than ten years these individuals have been riding on the crest of a wave of a buoyant economy, bragging at times that they are running a 50 million pound business.
It's the only 50 million pound business I can think of that doesn't invest, promote, advertise, nor exploit the latest APS and technology to generate, increase work and open new accounts. In fact Tweet a London Cab on a shoe string are achieving more, and making them look rather pathetic.
The current BOM at Dial a Cab are spent, dry and clueless, with a betting office punters approach to business!
Computer Cab's great success was built on the back of cash work and them embracing new technology, the theory that a short term loss would lead to a long term gain; as lots of its accounts were generated through the cash system.
The word loss leader doesn't exist at Dial a Cab, and we can see already that the rot is setting in. The BOM are floundering, the lack of drive, initiative and innovation is everything you would expect to find in a poor management team, their negative attitudes, comments and articles are all they have left to offer!
Their only avenue of expansion and increasing revenue revolves around PH; once again a short term gain for Dial a Cab as a business, and a long term loss for the drivers and our trade!
London Taxi's should be operating out to the boundaries of the six mile radius, utilising the latest technology and hitting the likes of Addison Lee for six, basically beating PH at their own game. We should be fighting PH for every last piece of ground; not helping them gain credibility and a foothold in our business, but hitting them where it hurts, cash work, cash work and more cash work.
Unfortunately the radio circuits have no interest in promoting our business, and to an extent can be no longer trusted!
Two thirds of them have no affiliation to us or what we care about; to them it’s just business and money.
The other third Dial a Cab hasn’t been run as friendly society for many years.
Most of the drivers are afraid to speak out and the BOM have far exceeded reasonable behaviour and attitude towards the drivers, in fact they have been intimidating to an extent. Dial a Cab’s BOM relies on complacency, fear and driver apathy!
The question isn’t how we can take back our work; first we have to take back what’s left of our industry and then protect it at all costs!
For those of you that are willing to lie down while the PH parasite embeds itself ever deeper into the body of our trade to feed, “with a little help of the radio circuits and a few other individuals.”
I suggest you all think twice, because the old mantra of “just take your money, go home the job will be there tomorrow, next week and next year!” well, I have news for you, “IT WON’T”!