NEW ITV PROGRAMME EXPLORES BRITAINS OLDEST DRIVERS RDF Television, one of Britain’s most respected and successful production companies, is making a brand new programme for ITV.
Our new documentary explores Britain’s proud and independent older drivers. There are over 70,000 drivers in Britain in their 90s and we would love to speak to them, find out what driving means to them and how important it is to them to have independence.
We would love to discuss how driving in the United Kingdom has changed over the years and how it compares to driving now. We would love to find out what driving was like when cars were filled by garage assistants, roads were policed by ‘courtesy cops’ who encouraged people to be polite, and the M1 didn’t even exist!
According to a recent study one in four Britons think drivers should be made to switch off the ignition for good between the ages of 70-75. Yet statistics show that older drivers cause fewer accidents than their younger counterparts. We would love to find out what they think about having to re-apply for their licence every three years over the age of 70.
We would love to speak to older drivers who are 80 years of age and older to discuss their attitude to driving, what it means to them, and how important their cars are to them. We want to find out:
· How driving in Britain has changed over the years
· How important it is to have their independence
· How they feel about their younger counterparts
To this end, we are looking for drivers who are over 80 years of age to chat to us.
We would really appreciate it if you could approach your members on our behalf. If they know of drivers or their families who would like to speak to me, with no pressure to take part in our documentary – but it would really help our research. I would really appreciate if you could pass my details on. We would be more than happy to meet them and their families to discuss our programme.
We are to film our programme around the end of February 2014 and would love to meet our drivers as soon as possible.
Founded in 1993, RDF Television has established an outstanding reputation for producing landmark documentary series’ and innovative one-off films for the BBC, ITV, Channel 4 and Channel Five. In particular, we are well-known for our Secret Millionaire series and for our series of programmes taking a creative and sensitive look at the very current social issue of child poverty called How The Other Half Live, which was nominated for a Rose D’Or award. Our most popular programmes on ITV at the moment are Dickinson’s Real Deal, Inside the National Trust and The Military Awards: A Night for Heroes.
If you would like any further information about this programme or would like to speak to me about it then please get in touch on 0207 013 4120 or by email at
rosa.brough1@rdftelevision.com.