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PostPosted: Fri May 28, 2021 5:48 pm 
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Taxi firm defends £2 queue jumper fee as customer says it's 'unfair'

https://www.gazettelive.co.uk/news/tees ... e-20690915

Boro Cars says the service 'works well for customers who need it' but passenger says it's a "step too far"

A Teesside taxi firm has defended its 'queue jumper' service, after a customer blasted it as "unfair" and "a step too far".

Boro Cars says its option for customers to add £2 to a fare to get a taxi sooner "works well for customers who need it" - without having "any adverse impact" on others who don't.

But one man who was charged for the service says Teessiders are being "unfairly treated".

He has blasted the firm for what he sees as them "doing what they want" because they have "the monopoly of taxis in Middlesbrough and Redcar".

A taxi booked for him by a family member turned up "literally two minutes after they booked it".

"So it must have been available in the first place," he said.

"I probably wouldn't have waited anyway.

"When I was trying to ring them, they were saying they were fully booked."

He was surprised to see his fare was £2 more expensive, after his brother in law had chosen the queue jumper option via the app.

"We were charged £5.40 for a journey that's usually £3.40," he said.

"When I asked why it cost so much the driver told me the extra £2 was for a queue jump charge.

"I don't understand how this can be allowed to happen.

"What if I didn't pay for the queue jump, am I sat there for an hour waiting for a taxi?

"What if I'm vulnerable or waiting outside at a bus stop, would I be waiting an hour because other people have jumped the queue?

"Are you getting bumped further back? It doesn't seem right.

"Even if it wasn't, then it's still terrible on the customers who have booked normally and would potentially keep getting bumped to the back of the queue if people choose to queue jump.

"This is not a service, just because Boro Cars have the monopoly of taxis in Middlesbrough and Redcar, it doesn't mean they can abuse their position."

A spokesperson for Boro Cars said the firm's taxi fares remain among "the cheapest in the country".

"Like many private hire companies and airlines, we offer optional priority queue jumper services as an optional extra for customers who need a taxi in a hurry or an emergency.

"It’s nothing new and has been available for a couple of years now and works well for customers who need it, without having an adverse impact on the majority of customers who do not need it."


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PostPosted: Fri May 28, 2021 5:48 pm 
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In defensive PR mode, Boro Cars wrote:
"It’s nothing new and has been available for a couple of years now and works well for customers who need it, without having an adverse impact on the majority of customers who do not need it."

Er, if it's prioritising those who pay, then it's bound to be detrimental to those who don't pay :-s

Which is all very well, to a degree at least, because customers can choose to pay extra if they want the priority service (like Uber's surge-pricing), and if the rest don't like it then they can take their custom elsewhere [-(

However, interesting point the complainant in this piece makes about Boro Cars' monopoly in the area.


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PostPosted: Fri May 28, 2021 5:49 pm 
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But amazing the stuff you forget about, though. Would never have remembered the article above offhand, but of course reading it jogs your memory, and the search function does the rest.

And here was a related piece that came up on the search - about Boro's Uber-style surge-pricing, but which seemed to be back to front because the longer you wait, the higher the surge? :-s

www.taxi-driver.co.uk/phpBB2/viewtopic. ... 8&p=396013


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PostPosted: Fri May 28, 2021 6:35 pm 
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Quote:
However, interesting point the complainant in this piece makes about Boro Cars' monopoly in the area.

If that is the case then why not put the £2 on every job?

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PostPosted: Fri May 28, 2021 6:43 pm 
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Sussex wrote:
Quote:
However, interesting point the complainant in this piece makes about Boro Cars' monopoly in the area.

If that is the case then why not put the £2 on every job?

As usual with the m-word, he won't literally mean a monopoly - I mean, there was that guy who started up in the area, but was so busy with calls that he had to give up within a few weeks :badgrin:

Seriously, though, instead of a monopoly, maybe more like what competition lawyers call a 'dominant position' in the market, so not literally one supplier, but could still be abused.

But to that degree £2 on *every* fare wouldn't be a goer.

And even if Boro did literally enjoy a monopoly, they couldn't just charge whatever they wanted because people might choose alternative methods of transport, or just not bother.

'Price elasticity of demand', or something like that :-s


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PostPosted: Fri May 28, 2021 6:43 pm 
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StuartW wrote:
But amazing the stuff you forget about, though. Would never have remembered the article above offhand, but of course reading it jogs your memory, and the search function does the rest.

And here was a related piece that came up on the search - about Boro's Uber-style surge-pricing, but which seemed to be back to front because the longer you wait, the higher the surge? :-s

viewtopic.php?f=2&t=35148&p=396013



beat me to it I found this but hadn't got around to posting it yet !

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