Legally it's probably a bit of a grey area, but I'm inclined to agree with Chris and Rebel, or at least there's no reason I can see that it's specifically and patently illegal.
(Disagree with Mr Rebel about up-front payment to the extent that while it's maybe the norm in some sectors, in others it obviously isn't, such as buying food in a restaurant, or paying for professional services like a lawyer or accountant. Or even buying fuel
And, as regards HCs in particular, it's very relevant that the fare is generally metered, and thus the exact sum won't be known in advance - if I do ask for money up front, it's generally on fixed, agreed, off-meter longer runs.
Of course, to a degree this can be modified. For example, it's maybe 20 years since I've bought food in McDonald's, but as I recall it you would pay for the food in advance. Likewise, at fuel stations where card payments at the pump are an option (or the only option in the middle of the night), then I think the payment is effectively taken in advance of the fuel being dispensed.)
But, again, it's legally a grey area, and that's why I used the word 'normalised' in the thread title, rather than something like 'legalise' or 'mandatory'.
And, for the record, below is the entirety of the council's news release (rehashed in its entirety in the press article above, so not really worth reading again). But it's maybe instructive that it completely avoids any talk of legalities, conditions of licence, whether it's mandatory or not, or whatever.
So it's obviously something issued by the council to help normalise or legitimise up front payment requests, to help deter any aggro.
But highly unlikely that money up front will become the norm in Hyndburn, and similarly unlikely that the council's notice will have any significant substantive effect.
On the other hand, the council's
intention here is perhaps more obvious. But good intentions are often simply just that.