Taxi Driver Online

Usual mix of advertorial, marketing and PR on the one hand, and utter pish on the other

Because obviously male drivers can't be safe and professional etc

And it makes it sound like women have been banned in some way previously, and that the founder here has achieved some sort of victory by dismantling some invisible barrier to women in the trade.

Suspect it's maybe more to do with not many women actually wanting to join the trade


New female-led private hire company breaking down barriers in Milton Keynes

https://www.miltonkeynes.co.uk/news/peo ... es-5339061


Image: MK Citizen/Fahad Imtiaz

A new female-led private hire company has launched in Milton Keynes, breaking down barriers in what has traditionally been a male-dominated industry.

Milton Keynes’ newest female-led private hire company, HerFleet, has officially launched, with a special event attended by local councillors, Shazna Muzammil and Ansar Hussain, on September 25.

The launch marks a pivotal moment for the city, championing a new era of safe, professional, and innovative transport. Perhaps most notably, it also encourages more women to join the traditionally male-dominated private hire industry.

Owners say HerFleet is built on a foundation of safety, luxury, innovation, and professionalism.

It is the culmination of Founder and CEO Sharmina Ali's mission to empower drivers, protect passengers, and redefine the private hire experience.

Sharmina said: "I didn't wait for change in private hire; I created it. Every passenger deserves peace of mind. Every driver deserves to feel empowered.

“HerFleet is about building safer communities, creating opportunities for women, and contributing to Milton Keynes' future as a hub for innovation and sustainability."

The company's journey began with Sharmina's first licensed vehicle, the Mercedes-Benz W212, which became the brand's flagship ambassador.

The launch fleet will include the Mercedes- Benz E300 Hybrid, combining luxury with sustainability and laying the groundwork for the company's Net Zero goals.


Image: MK Citizen/Fahad Imtiaz

As Milton Keynes continues to grow as a business hub for a green and innovative future, HerFleet hopes to create local jobs, attract investment, and open the doors to a new generation of female professionals through the private hire industry.

The company says it’s ready to make its mark on the city's transport landscape by setting new standards in passenger safety and service excellence.

I actually misconstrued it all a bit before reading the piece properly and looking at its website, but in terms of image at least it looks more like a chauffeur-drive operation than a mainstream PH firm.

And although the female element is highlighted above, and the website only has photos of a few women, it does say there are both male and female drivers, and no sign of any restriction on passengers in terms of male or female

The image certainly looks high-end, but who knows what the reality will be like

But the 'female-led' angle in the headline seems to be mainly about the founder and CEO being a woman.

Like I'm founder and CEO of my Octavia HC

Anyway, can't see this lot picking up the pishheads outside clubs at 4am on Sunday morning...

https://www.herfleet.co.uk/

A lot of bulls hit bingo words in there. Empowering, business hub, EV, innovative future...